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Anxiety was the topic of conversation with a customer the other day. He reckoned we are so anxious now because of all the coffee we drink. I think he may have a point.
No coffee no workee is a fridge magnet I have at home and hey it is familiar! I do like a cup of coffee with raw cream..! While I rage at the proliferation of Monster in recent years perhaps I should pay more attention to the coffee? Have you noticed how the coffee cup is the ultimate accessory? The habit of walking and drinking may be amplifying the stress in our lives. Today the coffee has become more like confectionary. Syrups and UPFs. Diabetes in a cup anyone? Walking purposefully with the cup on the way to work in the morning. A familiar scene of modernity. I remember when this concept was novel. Living in London in 2000 for a year of study I was not only living very frugally, the sight of all those corporate types rushing about carrying those cups of steaming coffee was so tempting and unobtainable due to the cost for me. The scene was so trendy… queues for the coffee before a busy day of corporateness. Oh how I longed to have one! Instead I would budget a pot of coffee into my flask and walk past on my way to college. Certainly not cool to walk and drink with a flask cup en route then. Looking back I ask now what was the rush? Where are those corporate types now? Burned out? Frazzled? Anxious? Was it all worth it? Coffee is an incredible product that has shaped how we live. We often quote how the mediterranean diet includes this food. Images of elderly men drinking from tiny cups in social context come to mind. This is very different from our giant confectionary mugs on the go. Maybe its time to go real again… Anne Maher
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