HOW OFTEN DO YOU SHOP?

When you change to the routine of consuming real food over ultra processed many things begin to happen. Aside from the health benefits ( of which there are many!) One of the striking changes is how often you shop. Here is the deal.. Less is more. A little and often etc. We have certainly noticed patterns change with customers. They tell us that they can manage better, waste less, plan better, eat better. It did get me thinking. Aside from the transaction it offers more opportunities to engage and connect for people. This cannot be a bad thing. Providing as many opportunities as possible for this engagement is important for our health.

Of course you can go shopping to a 24 hour supermarket if you want to. But I am talking about markets with real food available constantly. Let’s just say it is probably the case that at any time of day or night you could get your hands on a can of coke. Can you say the same about raw milk? Can you say the same about organic grass fed beef?

I believe we apply our supermarket habits of shopping once a week to the market stall model and assume once a week is enough. Speaking with our US friends in Weaver St North Carolina they tell us that the norm there is once every three weeks for general shopping. All I can picture is the huge task that is to face. Not to mention very isolating. Our experience here has taught us that people enjoy the little and often approach because we have facilitated it to happen. Increased social engagement of shopping enhances the experience of accessing nourishment. We are social beings and need this now more than ever. 

​Anne Maher